European lighting market analysis and leading manufacturers
2019-05-16

The business climate in Europe has been declining since 2018, and overall market demand has slowed down. According to LEDinside statistics, the overall European lighting market in 2018 is 16.2 billion US dollars. It is estimated that the overall European lighting market in 2019 will be US$15.8 billion.


Despite the slowdown in demand growth, the awareness of energy conservation in Europe has increased, accelerating the elimination of traditional lighting products, and the penetration rate of the LED lighting market has been greatly improved. Beginning September 1, 2018, the halogen ban was fully in force in the EU countries under Act 244/2009, which was passed earlier.


The elimination of halogen lamps will accelerate the development of LED lighting penetration, and the scale of the European LED lighting market continues to grow. In 2018, it reached US$8.292 billion, with a year-on-year growth rate of 9.5% and a penetration rate of over 50%. By 2019, the penetration rate is expected to reach 60%.


The European lighting market is dominated by traditional brand lighting manufacturers. In terms of development strategy, in order to improve the gross profit margin of products, it can be observed that various manufacturers have been actively transforming LED lighting in recent years in order to develop high value-added services such as smart cities.


欧洲照明市场分析及领先厂商介绍


In addition to traditional lighting manufacturers, Europe also has a focus on leading manufacturers in all major lighting areas. If you want to lay out the European lighting market, you may wish to learn from these benchmarking companies, or integrate favorable resources through cooperation or acquisition to achieve local advantages.


In addition, lighting design requires knowledge of lighting and therefore maintains close cooperation with major international research institutions. International market development is carried out through branches and distributors. The engineering projects it has undertaken include the lighting project of the Beijing Museum in China.


All in all, if you want to cut into the European LED lighting market, you must know yourself and know how to win. After understanding your niche point, conduct market analysis and investigation, use different aspects to find out the company's positioning in the lighting supply chain, and decide the main market and direction. Then look for possible channels or customers and build long-term partners to win in the market.