China's lighting industry exports in the first quarter of 2019


In the first quarter of 2019, China's lighting industry's total export value was about 9 billion US dollars, an increase of 1.85% year-on-year, with a slight overall growth.

In the first quarter of 2019, China exported a total of 2.244 billion light source products, an increase of 3.7% year-on-year; among them, 430 million incandescent lamps and 101 million tungsten halogen lamps; 217 million compact fluorescent lamps and 0.71 billion straight fluorescent lamps; HID lamps totaled 113 million; LED light sources reached 1.413 billion, accounting for 63%, and the proportion increased further (52% in the same period last year); traditional light sources still accounted for 37%, and the replacement market still has certain potential.

In the first quarter of 2019, the export value of LED lighting products was about 6.5 billion US dollars, accounting for 72% of the total export value, a slight increase of 2.97%.

Among them, the number of LED replacement light sources exported reached 1.413 billion, an increase of 22.52%; the export value was 1.289 billion US dollars, down 5.29%; the export unit price was only 0.91 US dollars, down 22.69% year-on-year, a record low. Among them, the export price of LED tube is about 2.27 US dollars, and the unit price of bulb export is only about 0.73 US dollars.

From the global LED lighting market map, China, the United States and Europe are the three major markets, the United States is the single largest export market; China's domestic market also has a large space, the channel is king; the European market seems uniform but the essence is It is a consortium of relatively dispersed sub-markets filled with individualized differentiated needs; the Asia-Pacific, Latin America and Middle East non-markets are fast-growing potential markets composed of emerging economies; and the Japanese market is developing early due to LEDs. Faster, LED light sources are approaching saturation, LED integrated lighting is in the ascendant.

Under the situation that the price competition in the international market is fierce and the LED replacement products are near the peak, the top companies such as Lidaxin, Sunshine, and Debon have begun to make active adjustments. They are consciously withdrawing from some “high-risk” markets and Low-margin business and increase the proportion of lamps and IoT products in the product.

LED replacement of light source exports, it is worth noting that the sun has a slight advantage over the years, the first name Rieter letter was the first quarter of 2019. In addition, the export value of the top 25 enterprises in the first quarter was about 630 million US dollars, accounting for 48.88% of the total export value of LED replacement light source products, and the concentration was higher. At the same time, the number of export enterprises has decreased compared with the previous two years. It can be said that the LED replacement light source, which is a large-scale standard export market, will also be a minority game in the future. The export concentration of several types of lighting products is relatively lower, so whether it is the expansion of large enterprises or the differentiation of SMEs. More depends on the development of integrated / modular lighting and IoT intelligent products.

Among the LED replacement light sources, the pattern of LED bulbs has changed little, and the ranking is basically consistent with the ranking of the entire LED replacement light source. It is related to the strategic adjustment. Lixin, Sunshine and Debon have a leading edge in bulb export volume and have not been so much before. Obviously; in addition, the growth of filament lamps has slowed down year on year.

In general, the export market for lighting products in the first quarter of 2019 was relatively flat, and LED's share of the entire export increased year by year, reflecting the continued replacement of LED products with traditional products. However, the price competition of LED replacement light sources has become fiercer and the profit pressure is relatively high, so some enterprises have made corresponding adjustments. Under the trend that the whole industry should go from scale to quality development, relevant export enterprises should clearly position themselves, give play to their advantages, and actively adjust and respond to changes.