LED smart lighting market faces four major challenges

Xiamen Zhichuang Energy Technology Co., Ltd. is a leading provider of products and solutions for smart cities and smart living. Zhang Limei, chairman of Zhichuang Energy, mentioned that the smart street light pole products that have been promoted recently are currently being popularized in the streetlight intelligent control project of Xiaolan Town, Zhongshan, Guangdong Province and the Guizhou Kaili Smart Street Light Rod Project, except for the most basic on the streetlight pole. In addition to intelligent lighting control, it also has environmental monitoring, WIFI Internet access, video surveillance, advertising broadcast control, emergency call, traffic monitoring, broadcasting, manhole cover monitoring and charging pile functions. Customers can customize different functions according to their needs.

During the G20 meeting just recently, the smart streetlight system installed at the G20 Summit, Qianjiang Century City, showed the guests how to use the streetlight pole as the carrier, big data, cloud computing, internet of things, geography. A new generation of information technology, such as information and mobile Internet, as a driving force, establish a set of intelligent and sustainable urban development models, and show the world the huge development potential and prospects of smart cities.

So far, there have been 193 “smart cities” pilots in China, and the demand for smart lighting products has exceeded 10 million per year. The smart city is in its infancy. Experts estimate that in the next few years, China's LED light source market will exceed 100 billion US dollars, while the current domestic smart lighting market penetration rate is still less than 2%.

Smart lighting is hot but difficult to land

At present, the enthusiasm of enterprises for intelligent lighting is unprecedentedly high, and there are some enterprises that take the opportunity to speculate and fish in troubled waters, making smart lighting become “virtual heat”. Compared with the upstream, the response of smart lighting is sluggish and forms a strong contrast. Wisdom lighting wants to land, there are still many problems to be solved.

First, cross-border integration is difficult, and it is caught in the embarrassing situation of “information island”. Even within the lighting industry, there is currently no systematically perfect standard for LED lighting itself, and smart lighting has attracted lighting, home, Internet companies and different government departments to join. The standard for smart lighting is even more It is still chaotic, there are barriers between the various departments in the country, and there is no sharing mechanism between them. This situation is also one of the bottlenecks in building a smart city.

Second, the imbalance between input and output makes it difficult for enterprises to make profits. According to statistics, China’s investment in smart cities has already exceeded 500 billion yuan. It is expected that investment will rise to 1.1 trillion yuan in the future. However, the current methods for building smart cities in China to solve financial problems are mainly EMC projects and PPP models. Through the government's entry into social capital, there are certain limitations in accessing funds. At present, enterprises involved in smart cities are mostly occupying market share and acquiring users. Since profits cannot cover the operating expenses of enterprises, there are few profitable players in the industry.

Third, the product function is out of line with the actual demand, and it is impossible to poke the user's pain point. The current home lighting is still based on the most basic dimming color, and is equipped with different forms of APP software, which makes simple dimming complicated. However, the lack of APP in life has increased, and users have gradually become resentful to APP. In the construction of smart cities, the smart street lamps as the basic carrier are also full of various functions, but the real humanized intelligent control and energy saving. The above can not achieve a breakthrough.

Fourth, the quality of products is not guaranteed, and enterprises are caught in a crisis of trust. At present, the construction of smart cities is mainly carried out through EMC or PPP mode, and the country, especially in the lighting industry, is involved in the field of intelligent lighting, most of which are small and medium-sized enterprises, lacking the technical accumulation and research and development, and the product quality is not guaranteed. This is also the most important part. From the current project, the quality of the products cannot meet expectations, which is quite a serious problem. Other problems can be solved slowly, and once the quality problem arises, the company may be blocked from the door of intelligent lighting forever.

The lighting industry should return to the product and quality in the industry. This is the core and most basic thing of the enterprise. The most fundamental and core thing of enterprise competition is product and quality. Then, through the service and brand added value extended by the product, the company should pay attention to technology research and development and innovation, improve product quality and stability, and enhance brand awareness in marketing. Market influence, after-sales service, provide more convenient and effective services. Zhu Xing, director of Hefei Huayao LED product line, said that in the smart lighting boom, we are more about technology, R&D reserves, product strategy and direction adjustment, welcoming change, embracing change, and giving better play to corporate technology and R&D advantages. Good role service, do more real things for smart lighting.

Source: OFweek